About The Book
Why the most authentic brands succeed
Great companies are built on great brands. The two go hand in hand.
Why then, do so many companies in their quest for greatness ignore the power of brand?
"Be yourself. Everyone else is already taken." - Oscar Wilde
Great brands don't just happen.
They are authentically and purposefully built from the inside out, centered around a purpose that defines why an organization exists. For the businesses and leaders within willing to walk this journey, Build Great Brands is the perfect DIY manual
to get you started from globally awarded brand strategist, John Cinquina
Great companies are built on great brands. The two go hand in hand.
Why then, do so many companies in their quest for greatness ignore the power of brand?
"Be yourself. Everyone else is already taken." - Oscar Wilde
Great brands don't just happen.
They are authentically and purposefully built from the inside out, centered around a purpose that defines why an organization exists. For the businesses and leaders within willing to walk this journey, Build Great Brands is the perfect DIY manual
to get you started from globally awarded brand strategist, John Cinquina
"John is transforming the industry and delivering power and wealth back to the people who count; the clients."
Tony Ingram (Editor): Saatchi & Saatchi, McCann & Oxford University Press
Available Now
Free Resources Download
Printable versions of the worksheets & DIY activities from Build Great Brands for your internal use.
John Cinquina
Author, Entrepreneur, International Brand Strategist
John Cinquina is no stranger to branding and business growth. As one of the industry's most exciting emerging branding and communications leaders, John has a powerful grasp on what it takes to create and share a powerful message.
John was recognized nationally for his success and industry expertise in the B&T Top 30 Under 30 awards and again received acclaim in 2012, 2013, 2014, 2015 & 2016 at the International Creativity Awards, International Communicator Awards and Oceania Best Brand Awards, winning multiple Gold and Silver for excellence in brand. John's blog on branding was awarded the best industry blog in Australia at the Australian Web Awards, and "Build Great Brands" went to the Kindle Store 'Top 10 business growth books' in 2015.
Today, John is a brand specialist, author, entrepreneur and investor working globally from the USA where he and his family are based.
John was recognized nationally for his success and industry expertise in the B&T Top 30 Under 30 awards and again received acclaim in 2012, 2013, 2014, 2015 & 2016 at the International Creativity Awards, International Communicator Awards and Oceania Best Brand Awards, winning multiple Gold and Silver for excellence in brand. John's blog on branding was awarded the best industry blog in Australia at the Australian Web Awards, and "Build Great Brands" went to the Kindle Store 'Top 10 business growth books' in 2015.
Today, John is a brand specialist, author, entrepreneur and investor working globally from the USA where he and his family are based.